When you look through an artist’s body of work, you may notice a specific palette used throughout the images. That doesn’t mean the artist can’t use other color palettes. But, usually it does mean that the artist has a certain comfort level with a family of colors. Unless there is a requirement to use certain colors perhaps driven by corporate or job specs, the artist is free to choose the palette. Judy Reed Silver thinks that “color reflects the artist’s personality.”
Emory Medicine commissioned Judy to create an illustration for an article about early diagnosis of Alzheimer. The client specifically asked for this palette after seeing earlier work that Judy did for Chick∙fil∙A.
These are some of Judy’s portfolio covers and boxes. You can see that she is using her favorite palette for these.
When Judy began gathering her research for a Sherwin-Williams assignment creating images that would personify the personalities of the four new color palettes of paint being introduced, she thought about color trends and their influence on her not only as an artist but as a consumer.
Judy developed these patterns and icons in order to create the mood for each of the different themes.
“I always thought color was intuitive for us artists, but I didn't realize that my education, printing experience and genetics had so much influence. My siblings are colorblind, but my mom is ‘ϋber’ color-aware and likes everything to match with monochromatic perfection. While at Art Center College of Design in Los Angeles, I took some great color courses from the ‘Masters’!"
“I went through my slides recently and came across some photos I took in one of Peter Liashkov’s classes at Art Center. This was a painting class, but I also used part of the class to pursue my interests in photography. Cool that the fashion and colors from the 70s and 80s are in style again.”
“I've also noticed that within the past decade, fashion, print and architecture have been totally integrated. When I illustrate or design a poster, I now need to consider new color trends and how colors as well as subject matter integrate with the companies branding. When I worked for PureBeauty's poster campaign, I integrated the new color trends from my trip to a fashion convention/show.
“I also see how eco-green influences are dictating mood and color trends to neutrals like shades of gray offset with vibrant colors. Being green does not literally mean green anymore."
Example of two of the themes Judy illustrated. “Restless Nomad” on the left and “Purely Refined” on the right.
“While working on the Sherwin-Williams project, I was also redecorating my living room. I noticed that this project had an influence on the choices of color and materials that I was using. Notice the pale yellow and gray. I also chose neutral grayish linen drapes. I decided on using engineered hardwood flooring because it is made with 50% less harvested wood and comes from managed forests with a fiber core derived from recycled wood fiber. I went with a dark Walnut finish that gives a warm elegant more formal classic look that goes with my wood stained windows. I did just hear that the newest look is leaning towards lighter shades so I'm a step behind the curve but am happy nevertheless. I chose yellows with gray supportive color as we see from the Sherwin-Williams color projections. This is part of the color trend for 2011. A friend also gave me Feng Shui color advice as well. So I put a red pillow in my money sector and a purple crystal in my fame sector. So far it all seems to be working."
“These were some of my inspirations for my decorating as well as for the palette themes.”
“Meanwhile, I can’t help making suggestions even when not asked. My husband works for Trader Joes and brings home ugly colored Trader Joes shirts! So, I buy him some cool shirts, and he always gets lots of compliments. Trader Joes needs to stop designing shirts with yellows and lime green as most people look sick in them, and the color trends in fashion for Hawaiian prints are more vintage patterns with blues, grays and deep reds. Plus their branding is vintage Hawaiian so it looks like they have no idea how to do their ‘uniform Hawaiian looks’. Sigh. It’s tough being the color police.”
If you’re interested in learning more about the color trends for 2011, check out Sherwin-Williams Stir Magazine.
If you’d like to see more of Judy’s art, check out her online portfolio.